Budapest Metropolitan University Rankings, Courses, Fees, Admission 2024 & Scholarships

Course Overview

Advertising and Public Relations:This specialization is designed to equip you for roles in advertising and PR agencies or positions within marketing in small, medium, and large companies. The focus of your studies will be hands-on, emphasizing practical skills in producing a variety of advertising and PR materials. The program places a significant emphasis on contemporary techniques and tools, covering not only the fundamentals of digital marketing but also exploring new media and the latest marketing trends, including content marketing. Global Marketing:This specialization provides a comprehensive understanding of the international dimensions of marketing. Throughout your studies, you'll delve into the unique aspects of the international market, considering economic, social, and technological environments. The curriculum emphasizes practical skills, guiding you through the process of preparing for and making decisions related to communication and marketing through various tasks and projects.